Shopify
backend
Theme performance, app conflicts, product flows, and checkout-adjacent work that can slow the path to purchase.
PERFORMANCE-ONLY PARTNERSHIP
Turn more
existing demand
into revenue.
We fix Shopify, analytics, and lifecycle marketing problems that make customers hesitate, disappear, or fail to return. One focused intervention. No retainer. A fee tied to the agreed result.
Request a diagnosticTHE PATH / 01● FOCUSED SPRINT
01Existing demandtraffic + intent
02Diagnose the leakstore + stack
03Focused fixone sprint
04Measured resultshared upside
We connect the systems between a customer’s interest and the sale - then make the outcome measurable.
SHOPIFY BACKENDMARKETING OPSPAID ON PERFORMANCE
01THE QUESTIONS
Where is growth
getting stuck?
The most expensive problems are often the least dramatic. A broken handoff. A missing event. A theme that asks a customer to think twice. We audit the systems between the ad click and the completed order.
01 Is Shopify doing more work than it should?
We untangle slow theme code, conflicting apps, brittle checkout-adjacent workarounds, and product or subscription flows that quietly add friction to every order.
02 Can you trust the numbers in the room?
We audit the path from click to purchase: GA4 events, attribution, pixels, UTMs, dashboards, and the handoffs that make paid and social spend measurable.
03 What is still being done by hand?
We surface manual busywork across campaigns, reporting, retention, and customer data, then map practical automations that your team can actually own.
04 What happens after you find the leak?
We prioritize a focused one-time fix, define the result it is meant to create, and only earn our fee when that result shows up.
02THE FIX
Clarity is a
competitive edge.
We audit the systems between an ad click and a completed order: theme performance, app conflicts, tracking, attribution, email flows, and retention workflows.
Shopify
Marketing
ops audit
GA4 events, attribution, pixels, UTMs, dashboards, email flows, and manual loops hiding the real story in your growth data.
One-time
fix
A defined sprint around the highest-leverage problem, with a success condition and fee agreed before implementation.
CLIENT FIT / 03Growing ecommerce teams.
Growing ecommerce teams.
One costly bottleneck.
We specialize in Shopify brands, with experience across sports, outdoor, wellness, and adjacent ecommerce categories.
Best fitExisting demand and a measurable problemEngagementOne focused sprint; 30–100 day review windowReplyWithin two business days
03HOW IT WORKS
A clear fix.
A shared upside.
Performance-only works when the outcome is specific. We agree on the baseline, the measurement window, and the success condition before the work starts.
- 01Diagnose the bottleneck.
Review the store, tracking, lifecycle flows, and the evidence around the problem.
- 02Agree on the outcome.
Define what counts as success, how it is measured, and the attribution window.
- 03Implement one focused fix.
Make the change, document it, and leave your team with a system they can own.
- 04Review the signal.
Evaluate the agreed result after 30, 60, or 100 days, depending on the intervention.
- 05Pay on the success condition.
No upfront cash and no retainer; the fee follows the result we agreed to chase.
04CLIENT VOICES
People
notice.
Four founders on the work: lifecycle flows, campaign support, and systems that made their teams more effective.
EMPYREAN SKIN / FOUNDER
“He understood my brand voice.”
Derek describes polished automated email flows that sounded like his brand and reduced the load on his team.
LUMBAZI / FOUNDER
“There was that level of personalization.”
Ryan shares how a thoughtful first conversation created a clear, personal route into the partnership.
ROBYN SKINCARE / FOUNDER
“He really does create a lot of value.”
Eleanor speaks about email flows, campaigns, and social support shaped around the brand’s voice and feel.
INNER SHRINE / COACH
“He went absolutely above and beyond.”
Leigh describes an email sequence built with care, flexibility, and close attention to his voice.
05CASE STUDIES
The quiet leaks
show up.
Three qualitative journeys through the less visible work. Published metrics weren’t available for these examples, so the outcomes below are intentionally described without invented numbers.
01
THE BLIND SPOT / BILLINGCBD & HEMP · GEORGIA
The books were telling a different story from the store.
Manual invoicing and reconciliation errors had become part of the operating rhythm for a growing CBD and hemp seller. The team could see organic traffic share moving, but not always which orders were being quietly lost in the technical debt around payment and reporting.
100-DAY SIGNALFewer customers slipped into involuntary churn because of billing issues.
02
THE OPENING / SOCIALELECTRONICS & GADGETS · ATLANTA
A reputation problem was arriving before the team could answer it.
Without shoppable social posts, the business had no clean handoff between interest and purchase - and customer support tickets were the clearest early warning. The rollout stayed deliberately small, respecting a team that did not want to break a system that was still working.
IN 60 DAYSReputation issues had a faster route to a considered response.
03
THE HABIT / RETENTIONCBD & HEMP · UK
Retention became part of the rhythm, not another initiative.
A stretched team had no loyalty or rewards program and no one with spare capacity to own one. Rather than add a heavy system, the work created a simpler reason for existing customers to return - making the business less reliant on finding a new customer every time it needed to hit a target.
WHAT CHANGEDReturning demand started carrying more of the revenue plan.
READY WHEN YOU ARE
Find what is
costing you sales.
Tell us what feels stuck. We’ll tell you whether there’s a measurable result worth chasing. Expect a reply within two business days.